Ninja Selling: Subtle Skills. Big Results. by Larry Kendall

Author:Larry Kendall [Kendall, Larry]
Language: eng
Format: epub
Tags: Business & Economics, Sales & Selling, General
ISBN: 1626342849
Google: iNOcDQAAQBAJ
Amazon: B01MTR49WK
Publisher: Greenleaf Book Group Press
Published: 2017-01-02T23:00:00+00:00

Simpler is better. I find that if the system is too complicated to set up, load, and use, most Realtors won’t maintain it. Keep it simple.

Relational? You will have to make this decision depending on how important simplicity is to you. Relational databases are more powerful, but unfortunately, they are also more complicated.

A relational database gives you the ability to search for names that have similar attributes. For example, you could ask your database to give you a list of everyone who has children under a certain age. If you want to sponsor a family day at a local movie theater with the latest Disney movie, this would be a valuable feature to have. Another example would be to ask your database for a list of people who own a specific type of property, because you have a buyer looking for that.

A simple database that is popular with many Realtors is Outlook. It is easy to set up, load, and use. It syncs with their phone and calendar. Unfortunately, it is not relational.

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